lookin' mighty good on display today, and now we've got the nitty-gritty straight from the horse's mouth. The company's NeoPDP and NeoLCD technology showcases its latest advances in ultrathin, highly energy efficient displays. If you're looking for wow, the 37-inch NeoLCD has the lowest energy consumption of any LCD HDTV in the world, and the 0.33-inches thick 50-inch NeoPDP is really just 0.33-inches thick. 0.33-inches. Sadly, there's nary a mention of a productization date, so we suggest you just pretend that never heard of all of this awesomeness until that status changes.