Latest in Gaming

Image credit:

Sony refuses PlayStation brand for PSP Phone?

Share
Tweet
Share

Sponsored Links


We've been following PSP Phone rumors since 2006, forever on a tech timeline. A plausible device given the natural evolution of mobile gaming and Sony's proven desire to cross-license its Bravia and Cyber-shot brands for use on other Sony Ericsson phones. Not so fast buster. Mobile Today (citing "several sources close to the matter") is reporting that Sony Ericsson has been refused the use of the PlayStation brand by Sony Corp. after pitching the business case in December. A spokesperson for Sony Ericsson wouldn't comment directly on the matter but did say, "In the past, we have been keen that our product proposition lives up to brand promise, and we feel at the moment the technical specs are not high enough to put such a prestigious brand on a phone." With Sony Ericsson posting a massive $346 million dollar loss today compared to the $95 million expected, well, maybe Sony's wisdom shouldn't be questioned. Then again, Sony's not doing much better.

[Thanks, Matthew A.]

Read -- Sony refuses to license PlayStation brand
Read -- Sony Ericsson slips into the red

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Bungie pulls popular gun from 'Destiny 2' after discovering exploit

Bungie pulls popular gun from 'Destiny 2' after discovering exploit

View
Google to fix 'bug' that uploads free full-quality iPhone pics to Photos

Google to fix 'bug' that uploads free full-quality iPhone pics to Photos

View
Instagram test helps you choose people to unfollow

Instagram test helps you choose people to unfollow

View
Qantas completes record 19-hour flight to test limits of air travel

Qantas completes record 19-hour flight to test limits of air travel

View
The best trackballs

The best trackballs

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr