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Will BD-Live finally shine in 2009?

Darren Murph

Let's not sugarcoat things -- BD-Live hasn't exactly been a runaway success. Sure, you could blame some of that on the fact that Profile 2.0 players are just now becoming a) affordable and b) plentiful, but really, it's the uninteresting content that's truly holding it down. According to a report over at VideoBusiness, that's set to change in 2009. Lionsgate is planning to open a dedicated BD-Live portal (christened Lionsgate Live) which will provide even casual fans with easy access to games, ringtones and filmmaker chats. Other studios are shifting focus to ensure that interactivity is seamlessly integrated and simple to navigate, not to mention getting BD-Live material onto more Blu-ray Discs. In our eyes, '09 is a make or break year for BD-Live; if consumers still aren't digging it by CES 2010, there's a good chance the investments in the technology will taper off. 'Course, those widgets sure seem to be catching eyes over on the connected HDTV side, so maybe there's hope here after all.

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