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VIZIO does it big time with own Super Bowl ad

Darren Murph

We've always respected those who practiced what they preached, and we've got to give it to VIZIO here -- it's definitely standing by its word of switching marketing gears from discount to high-quality. The company famous for delivering HDTVs at rock bottom prices has just announced that it will air a commercial in this year's Super Bowl, and at around $3 million per slot, you know it'll be worth watching. Of course, you probably shouldn't expect scantily clad females or overdone explosions, as the company's co-founder and VP of sales and marketing Laynie Newsome has stated that the spot is one that's "simple and speaks directly to its customers." Low-key and Super Bowl? Those don't mix, do they?

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