Ubisoft seems to have found its angle for promoting TMNT: Smash Up, a "brawl 25 years in the making", even going so far as to use "BRAWL!" and "SMASH!" exclamations in this new trailer.
It's almost -- and this is a stretch, we know -- as if Ubisoft wanted people to be aware of the fact that it's making a character-based fighting game in the style of Super Smash Bros. Brawl, developed by the same company who worked on Super Smash Bros. Brawl, on the same system on which Super Smash Bros. Brawl was a hit.
We actually find it a little jarring to see Game Arts described as "the dudes that brought you Super Smash Bros. Brawl." A party fighting game from "the dudes who brought you Lunar: The Silver Star" wouldn't have the same impact, we suppose.