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F.E.A.R. 2 advertising with billboard-infused cats

It's official -- when promoting video games, regular-sized advertising structures just don't cut it anymore. LittleBigPlanet's bite-sized billboards were a step in the right direction, though Warner Bros. just took the miniature advertising game to a smaller, mobile and more adorable level. In the future, when rookie industry analysts inquire as to how F.E.A.R. 2 became the best-selling game of all time, their weathered superiors will become lost in a haze of nostalgia, muttering through a slight grin -- "Catvertising."

If you live in foggy Londontown, keep an eye out over the next few days for black cats who are unknowingly promoting F.E.A.R. 2's Friday the 13th release date. Before PETA flips their easily flippable lid, we should mention that the cats aren't being painted, or treated inhumanely. They're just wearing little F.E.A.R. 2-branded kitten coats, which you can order for your own precious lil' guy, provided you live in the London area, and you don't have a morbidly obese house cat.

[Thanks, Ben S.]

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