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Nielsen: $823 million spent on game marketing in '08


Market research firm Nielsen estimates that $823 million was spent on video game promotion in the US during 2008. Not bad, considering the region brought in $21.3 billion in sales.

Edge reports the numbers come with news that Nielsen is teaming up with EEDAR to more efficiently track advertising dollars and give better ideas of where to spend cash in the troubling economic time.

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