heavily used during the HD DVD era, but it's definitely not as prominent with Blu-ray... yet, anyway. Reportedly, 20th Century Fox Home Entertainment along with Lionsgate and MGM Home Entertainment are all prepping rather large releases in the Blu-ray / DVD 2-disc form, with Walt Disney Studios Home Entertainment -- who is credited with pioneering the practice last fall -- hoping to release about seven of the bundles throughout 2009. Fox is even taking things a step further by tossing in Digital Copy on top of a BD and a DVD with Marley & Me. Mary Daily, the studio's executive VP of marketing for North America, noted that it's simply looking to become "flexible to adapt to the changing [habits]" of the consumer. Honestly, we love the idea of tossing a DVD in at little to no extra cost; there's hardly a better way to convince people to try Blu-ray Discs than to include one with the purchase of their DVD, if you will.
[Image courtesy of Porhomme]