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NPD study says that gamers prefer retail

Justin McElroy

We've long worried that we were the only ones who would gladly trade the convenience of downloaded games for the visceral, ritualistic thrill of slicing open a new game case and burying our snouts inside to take a luxuriously long pull of that "new game smell." According to a new study by the NPD, 75 percent of players share our preference for retail (though not necessarily our fetishistic odor hang-ups). Group analyst Anita Frazier revealed the findings at DICE last week.

More surprisingly, 58 percent of those surveyed say they've never so much as downloaded a game. Guys, we love new game smell too, but not being able to give it up even once? Not to pass judgment on alternative lifestyles, but that's a little much even for us.

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