how few Europeans are actually biting on pay-HDTV, we suppose we're not too surprised to see the results from Parks Associates Research's latest study. In looking at a number of European nations, the firm found that some 80 percent of broadband households "prefer a more traditional option for viewing video, including going to the cinema or watching a DVD." John Barrett, director of research at the company, noted that it "will be difficult for companies to sell video streams and downloads to consumers in Europe when there is this undercurrent of reluctance." Of course, we're not sure we believe all this doom and gloom -- surely it's just a matter of time before Euro cable companies are pulling the same trick as Comcast and TWC are looking to do. Or, so we hope.