Why, you might wonder, would we want another media program -- isn't iTunes enough? But a new app called Doubletwist (by DVD Jon, creator of the old DeCSS DRM-stripping software) looks to answer that question by taking an iTunes-style interface, and expanding it to pretty much anything you'd want to do with media -- send it to your own phones and portable devices, upload it to sites like Facebook or YouTube, or even send it off to your friends, even those who don't have the app. We first heard about Doubletwist about a year ago, but there wasn't a Mac version to speak of (so who cares, right?).
But the Mac version is now out in public beta, and it's pretty impressive -- you can basically ignore file types, formats, or anything else that would keep you from sending a video, audio, or photo file from your computer out into the great blue yonder. There are a few other screencasts floating around as well, including this demo of the way the app works with pretty much any device you want, from
iPod Blackberry to Android, the Sony PSP, and soon, the Nintendo DSi. [Note that the current build only supports the iPhone and iPod on the Windows side, but they say that Mac support for our favorite devices is forthcoming.]
It seems very enticing (though I'm doubtful that all of the video converting and sharing really goes as fast as it looks in the video). But if you want to find out for yourself, have at it -- DoubleTwist is currently a free beta download for Intel 10.5 and up users.