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Analyst: PS3 price cut could happen very soon


According to Janco analyst Mike Hickey, Sony could be set to announce a new, lower price point for the PS3 in the next few days. He says Sony needs to slash $100 off the price of the console to "effectively restart unit velocity at retail." He sees this cut taking effect in "April or by June at the latest." Without the cut, he predicts PS3 sales will continue to steadily decline.

There's also speculation regarding a potential Blu-ray-less PS3, which would "enable them to make the aforementioned hardware price reduction," though that sounds kind of ridiculous. Without all of that Blu-ray goodness, how are you supposed to play any software on the thing? It's not like people will go running out to buy a cheaper PS3 that will only play PS2, PSOne and PSN games, after all.

[Via Yahoo Tech]

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