NASCAR News Wire is that EA's annual racing sim is "on hold," according to SportsBusiness Journal reporter Michael Smith. Backing up this claim, EA product marketing manager Randy Chase referred to the NASCAR sim series as "the old game" while describing the "lighthearted" appeal of the new Kart version of the franchise, which was released for Wii earlier this month.
Additionally, Blake Davidson, managing director of NASCAR's licensed products, has suggested that the company is currently considering the "best model" to tap into its gaming demographic, which may include licensing its rights to multiple publishers (EA has held exclusivity since
Update: "NASCAR Kart Racing on the Wii is the only NASCAR-licensed video game that will ship this year from EA Sports. Due to the family-friendly atmosphere of NASCAR, we felt that a title developed exclusively for the Wii platform was the best scenario for the NASCAR racing video game franchise and fans of racing alike," a representative from EA Tiburon, the NASCAR franchise developer, confirmed with Joystiq. Read how EA Tiburon answered a few ancillary questions about exclusivity after the break.
[Via FirstCuts -- thanks Chris! Image credit: tequilamike]