Pentax digital camera. What makes it especially interesting is the appearance of an EVF / LCD option -- which so far the company has not use for any of their models. It also bears a striking resemblance to a DSLR-esque "bridge" camera, which would make it Penny's first in that category. Looks like we've got another reason to anticipate next week's PMA.
[Via 1001 Noisy Cameras]