On the IGN MadWorld blog, Matsuno posted about the narrative for the brawler. Under contradictory advice from the producer and the development team, Matsuno came up with the game show idea. The development team wanted a world where violence was accepted -- but the producer (not named, but probably Atsushi Inaba) wanted a world where "Violence should ultimately be denied in the end." To comply with both of those ideas, Matsuno devised DeathWatch.
"In the extraordinary world of the DeathWatch games," Matsuno explains, "violence and brutality is not only required, but accepted. However, once you step out of the show, the world outside is ruled by normal conventions. In the conclusion of the post, Matsuno says that "it may be a little difficult to catch everything in the story by only playing the game once." We're happy to hear about some replay value!
For more from the World: Over on the Platinum Games MadWorld site (which can now be viewed on the iPhone!), director Shigenori Nishikawa explains the motivation for adding the comedic narration to the game.