prototypes tucked away in trade show corners, and you've seen the demise of existing generation technologies -- it doesn't take an industry expert to realize that the door is wide open for OLED to walk through. According to a new report from -- who else? -- industry experts, the OLED lighting market is set to boom in 2011, with OLED revenues expected to surpass PMOLED displays in the 2013 / 2014 time frame. Specifically in the OLED TV market, manufacturers are scrambling to assemble large-screen OLED TVs that are even close to affordable, and estimates we've personally heard put those on the market just after the next decade begins. Clearly, the biggest hindrance from OLED domination right now is the prohibitive pricing, but once those XEL-1s are given away inside King Size cereal boxes, we'll really be onto something.