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Analyst: PS3 price cut won't help Sony in short term

Majed Athab

Despite the rallying of software publishers, EEDAR Analyst Jesse Divnich thinks a PS3 price cut won't be that beneficial to Sony in the short term. In his retail sales preview for February 2009, Divnich calls the hypothetical, analyst-expected June price drop "unlikely to propel sales ahead of last [fiscal] year for the first half of 2009."

Even though he says the PS3 has "an impressive holiday 09 line-up," he claims Microsoft's successful campaign to position itself as the "core console of choice" won't give Sony much wiggle room. Currently, the PS3 is in last place for this gen, but Divnich has high hopes for PS3 in the long term. He expects Sony's system to pick up steam by "2011 through 2017," when Blu-ray becomes dirt cheap. It's not a very optimistic outlook.

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