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Microtransactions anticipated by game industry professionals


If you thought microtransactions weren't taking off, think again. In a recently conducted survey by VentureBeat, the microtransaction business model was voted the most impactful area of the games industry by a sample of 160 industry professionals.

The second place choice for the professionals who answered the survey was the appearance of smartphones as a game development platform. The two results came in very close, with 66 percent voting for microtransactions as the most impactful and 61 percent voting for smartphones.

The survey comes as a part of VentureBeat's GamesBeat event, where the main conference is scheduled to take place tomorrow in San Francisco. The GamesBeat conference isn't a part of the main Game Developers Conference, but their wish is to view their conference as complementary to the main GDC instead of competing against it.

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