VentureBeat, the microtransaction business model was voted the most impactful area of the games industry by a sample of 160 industry professionals.
The second place choice for the professionals who answered the survey was the appearance of smartphones as a game development platform. The two results came in very close, with 66 percent voting for microtransactions as the most impactful and 61 percent voting for smartphones.
The survey comes as a part of VentureBeat's GamesBeat event, where the main conference is scheduled to take place tomorrow in San Francisco. The GamesBeat conference isn't a part of the main Game Developers Conference, but their wish is to view their conference as complementary to the main GDC instead of competing against it.