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The early release of Bolt on Blu-ray caused more harm than good

Ben Drawbaugh

We commend Disney on always trying new things to promote Blu-ray like the recent decision to release Bolt on Blu-ray two days before DVD. But just like in the comments of our weekly HD release post, it confused more people then it motivated to upgrade to Blu-ray. Evidently as a result of the confusion, employees at retailers all over the country were scratching their heads and ended up breaking the release date on the DVD version. Although we can totally understand the confusion, we figure the pain is over, so don't stop now Disney! We don't know about anyone else, but we really want to see this experiment run the course because we think the results will be fascinating.

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