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Microsoft: Downloads growing, but won't eliminate packaged goods


With more and more people taking advantage of the convenience of downloadable content, some might assume that this new trend will start to take away from traditional brick-and-mortar retail. Not so, says Microsoft UK 's Neil Thompson, as he told MCV that there is "growth of the download and digital content market – but it is complementary to boxed content and services." He doesn't see the packaged good business declining at all.

Think of it as the peanut butter on that PB&J sandwich. It's essential, yet complimentary at the same time. And delicious.

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