Kindle. He likes it so much that while he's not trying to buy the company, he is instead trying to buy any competition that could undermine it and perhaps ultimately send it into financial ruin. Okay, so he's probably not trying to take down Amazon, but he does want in on the e-reader action, looking to invest in someone, anyone, who might be the next e-book contender. It makes perfect sense, what with print newspapers failing left and right and magazines not faring any better, but just which company might be the lucky recipient of Murdoch's favor and finances? We're guessing he has no shortage of willing recipients.