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Sony targets collectors with licensing agreement


Sony is looking to extract some more money from European wallets through a new deal inked with Target Entertainment, who will now be the consumer product licensing agent for all PlayStation software IP. This means you could have a nice 6" tall Kratos watching over your cubicle whenever you go to refill that mug of coffee, or your own cuddly, huge Sackboy to snuggle up with every night while in bed. Really, the possibilities for merchandise are near endless here.

SCEE's licensing and peripherals manager Stephanie Freeman says Sony wants "consumers to have the ability to interact with our brands and characters in ways other than just on screen. We feel Target Entertainment Group has the vibrancy and experience to help us do this successfully." No word on when these products will be making their way to market, but you should be able to stock up on Helghast target dummies and Ratchet and Clank ratchet sets soon.

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