NPD talks to 10,000 US citizens about their entertainment consumption and spending, we're inclined to be highly suspicious of any conclusions it may arrive at (after all, that's less than one percent of the US population). That being said, the NPD's latest poll found that, of those 10,000 people, 65 percent are currently willing to spend "the same or more" this year on video games as they did in 2008.
Seems as though even in tough economic times, consumers gravitate towards entertainment to take their minds off of duckets (or their lack thereof). "Most consumers say they'll continue to purchase at least the same amount of many entertainment categories in the coming year," NPD analyst Russ Crupnick says, remaining positive on the future viability of entertainment sales in general. We're hoping -- for our sake as well -- his assessment pans out.