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NetEase snags the reigns of World of Warcraft in China

As rumor has it, Chinese internet company NetEase has a totally huge crush on Blizzard. It made its first clear attempt at courtship last August by snatching up the rights to operate in China, but a recent press release from Blizzard revealed the company's biggest, Say Anything-esque display of affection to date -- NetEase will be taking over operating duties for World of Warcraft when current operator The9's contract expires June 8.

Of course, if NetEase wanted to win over the hearts of the Chinese MMO-playing population, they'd push for the release of Wrath of the Lich King, which still hasn't dropped in the region. Chinese news site DoNews reports that NetEase has licensed Wrath, though they haven't made any formal announcements regarding its release.

[Via Massively]

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