seems like ages for the next iteration of the XEL-1 to dash in and swoop us off of our feet, but frankly, we're growing anxious. As the world waits for a commercial-ready OLED TV that's larger than a standard sheet of paper, industry insiders down at the IFA briefings in Malta this past week believe that Sony could be gearing up to make all sorts of hopes and dreams come true this September. Jens Heithecker, executive director of Messe Berlin, which organizes the IFA trade fair, noted that "IFA is a trade show which is focused more on market-ready technologies," hinting that anything we see in just a few short months will be prepared for release into the wild. We're also told that more "ultra-widescreen" 21:9 sets -- like Philips' masterpiece -- could be on display, not to mention scores of internet-ready HDTVs and a Samsung set with refresh rates of 400Hz. Needless to say, IFA's shaping up to be quite a show for the television sector, so you may want to think twice (or thrice, if necessary) about snagging a new panel on August 31st.