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Sony, Nintendo, Microsoft totally in love with E3 2009


After two years and two new, disappointing format changes, it looks like E3 is really back. The Entertainment Software Association has announced that over 150 companies will be represented at the expo this year. ESA CEO Michael Gallagher notes that the group is "incredibly pleased" with the turnout and "overwhelming support" for the event.

The head honchos of Microsoft, Sony and Nintendo all had warm, fuzzy things to say about the reinvigorated trade show, with Microsoft's Don Mattrick promising to "completely transform how people think about home entertainment" at E3 this year. Nintendo's Reggie Fils Aime is a bit more diplomatic, saying he appreciates how E3 "brings a wide variety of key audiences into contact with products from many companies, including Nintendo." Sony's Howard Tretton calls the event "an ideal place for us to unveil the latest PlayStation news and products." So yeah, it's hugs all around.

Incidentally, Microsoft will kick off the big E3 press briefings on June 1, followed by both Nintendo and Sony on June 2.

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