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Watch British 'celebs' play EA Sports Active

Jem Alexander

What's the best way to sell a Wii-based fitness product in the UK? Have popular singer Alesha Dixon and Olympic cyclist Victoria Pendleton demonstrate your product, obviously. Ignore the fact that they're two very attractive young women in workout gear. That's totally not what these videos are about. They're about ... what was it called again? Right, right -- EA Sports Active.

Check out the video after the break to see these two ladies strap on and get sweaty together. There's some gameplay footage too, if that's your thing. The second video can be viewed over at the official EA Sports Active website.

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