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Welcome to!


Ladies! Gentlemen! Children of all ages! We, the writers, editors, and innocent bystanders at WoW Insider would like to welcome you all to our new home:

Our new domain serves a broader purpose than saving your typing fingers a few characters, though. You've probably already noticed our new, more streamlined design -- all the better for providing you with more content and less clutter. But in addition to the content you all know and (hopefully) love, we'd like to introduce you to the beta launch of Profiles. By creating a profile on you can:

  • show off your characters
  • make blog posts & galleries to share with others
  • communicate with your guild & your friends
  • let everyone know what you're up to in the game we all love
  • by downloading the addon (for PC or Mac), you can also keep all of your friends up to date on what you're doing in game -- and make blog posts and upload screenshots directly from your game client.
Sound interesting? Head over and sign up (you can use an existing AIM or Facebook login) and start getting involved in the community! (Having trouble? Take a look at our getting started guide or send us an e-mail explaining the problem. We'll help you figure it out!)

Please remember, Profiles are still in beta -- while we already have lots of ideas for the future, we want to hear from you about what we're doing wrong (or right!) to help us improve it. And before you even start protesting, we're aware that Profiles currently only work with characters in the US armory. (Though, to readers not on US servers, you can certainly create an account and participate on Profiles -- you just aren't able to add characters. We're starting small with this beta run, but hope to have the ability for everyone to join us soon!)

Thank you to all of our readers for your support and unbridled enthusiasm over the years! Though the site may have changed, the WoW Insider content you're all familiar with isn't going anywhere. As we plan on continuing to provide you with the latest news and community from the World of Warcraft.

- the team

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