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Overheard @ E3: Imagine laughing it up

Justin McElroy

Classic moment to remember from the Ubisoft press conference: As the company displayed its roster of Imagine games the crowd was so tickled by the surreality of the moment, that the chuckling got pretty bad. It was quieted fairly quickly though when one large gentleman remarked "Laugh it up, my daughter buys all this shit, and I'm the one paying for it."

If there's a better summation of the casual market, we've never heard it.

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