At the start of Konami's Silent Hill: Shattered Memories, a psychiatrist performs an evaluation on players, prodding them with some fairly personal questions. Answering the "Do you roleplay during sex?" question is probably one of the tougher ones to answer truthfully in full view of other E3 attendees. (Hell yes, if you were wondering. Also, stop that.)
This was the discovery made by one young lady, who appeared to be answering some questions (another example: Do you think of other people during sex?) unfavorably and nervously. With the cursor hovering over another negative answer, she quickly looked around her and exclaimed, "This game is going to HATE ME!"