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MMO racism: the No Elves! movement picks up steam

Brooke Pilley

To some it is unadulterated racial hatred; to others, pure marketing genius. Ok, perhaps I'm sensationalizing just a bit, but since its release, the No Elves! trailer for Global Agenda has generated quite a buzz. A recent newsletter announcement by Hi-Rez Studios details how they plan to capitalize on it.

Those willing to show their support for the No Elves! movement can now buy a few different t-shirts from the Hi-Rez store, join a Facebook group, and download a media kit full of high quality videos and images. After launching the campaign initially, it appears Hi-Rez wants the community to take it over and spread the word. I believe the term is "viral marketing?"

According to one of the developers, Hi-Rez first used the "No Elves" tagline on a staff recruitment banner 3 or 4 years ago. Another forum-goer pointed out a "No More Elves" promotion developed by Reakktor for Neocron 2 in 2005. It seems there is an abundance of pointy-eared hate because a number of MMO bloggers formed a No Elf Club recently as well. Come on folks, "can we all get along?"

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