So Mountain Dew is pushing Game Fuel, the site has been live for a couple of weeks and now Battle Bots have gone live for all you lucky people in the US who asked for one. Now I love the WoW brand as much as anyone but that doesn't mean I want to quaff strange liquids in the hope of winning prizes.
It makes me wonder, does seeing that shiny WoW logo on a bottle, a mouse mat or some other item of merchandise make you more likely to buy it? Do you think that the WoW logo brings with it some kind of quality mark that sets such an item out as being worthy of your purchase? Drop your thoughts into the comments box below.