Lore is the keystone of every good MMO, it crafts the raid instances and pushes the game to new heights in the form of expansions and patches. For many it is the lure of the lore -- and by extension the playable races -- which pulls them into the game. When I was a little younger than I am now, I studied classics and religious studies and theology at a uni in London for almost four years. I dig religion, I adore translations of ancient texts and I really, really like mythology. As a result fantasy games are especially fascinating for me to me. When everyone else sees Titans, I see a mishmash of the actual Titans and the Olympians given new life, where you see Anubisath I see the ancient Egyptian protector of the dead. Where you see Val'kyr, I see Odin's barmaidens.
So come on readers, how important is lore to you? Do you dig finding all the references in game? Does the lore make a game more rich and appealing? Does it make it feel more real? Do you not give a fig? Are you more interested in just killing things? Do you play titles like AoC or LotRO just because of the books they were inspired by?