You just knew that Texas Instruments wasn't going to leave the 4k cinema projector market to SXRD, right? Sure enough, TI unveiled its DLP Cinema 4k technology and announced that Barco, Christie and NEC will be sprinkling the new tech across more than a dozen new projectors. Now, if TI would get serious about 3-chip DLP consumer solutions -- not even 4k -- we'd be out of our seats (or maybe the movie house's). Until then, we'll have to settle for the possibility that the lowered costs of the next generation of the DLP Cinema platform will allow for more screens to go digital. One thing's for sure -- those IMAX DLP setups need all the pixels they can get.