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FLO hopes to cut mobile TV costs by going straight to the customer

Chris Ziegler

Besides the very real possibility that the average person isn't all that into the idea of watching live television on a screen the size of a few fingernails, there are two totally quantifiable reasons that MediaFLO-based mobile TV services offered on AT&T and Verizon have yet to sell like gangbusters: poor device selection and wallet-busting pricing strategies. It's already been known that FLO looks to solve the first problem by creating accessories that can give more phones access to the signals -- and it turns out they're looking to knock down pricing, too, by bypassing its carrier partners' services and going straight to subscribers. FLO doesn't control how AT&T and Verizon price their services even though it's responsible for the common backbone that powers both of them, and it figures that if it can get service out of the door for under $10 a month on an annual plan, it has a better chance of succeeding than the $15 and higher that's being charged currently. Of course, $10 is still a lot to pay for non-on-demand programming on a really small handful of channels, but it's a step in the right direction.

[Via mocoNews]

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