And you thought DJ Hero was expensive in America

Europeans will be paying through the nose -- but pay they will, if past Hero franchise figures are anything to go by -- for the next rhythm game from Activision. ShopTo has told Eurogamer that DJ Hero will retail for a ridiculous £108 in the UK. That's about $178 -- a $50 markup from the already silly US price.

Retailers are doing their best to bring the price down to something a little more reasonable, with ShopTo offering the game for £94.85 and HMV listing a £99.99 price point. Still a bit steep, but we suspect the game will still sell pretty decently. Although, that depends on how much Scratch will be selling for ...