World of Warcraft players tend to react ... adversely. Now, imagine that reaction spread over a nation with 1.3 billion inhabitants. For a month. Sadly, that's the gruesome scene over in China, where WoW has been offline for over 30 days, turning the nation into a veritable ocean of flailin' and wailin'.
The culprit for the lengthy disconnect is NetEase, the company who recently took over the game's server maintenance from former web operator The9. Due to "some factors which are out of our control," the game's servers have been offline for a month -- meanwhile, other MMOs are kicking their Chinese ad campaigns into high gear, attempting to sway the jilted masses. Good luck with that.