MMA. White stated that he was literally "at war" with the game company and confirmed the rumored plan to ban/blacklist fighters from UFC if they choose to make appearances in EA's new game.
White's anger toward EA stems from accusations that the gaming giant was originally "disgusted" with the thought of making a mixed martial arts title. Said White to MMAJunkie.com: "EA Sports told us, you're not a real sport. We wouldn't touch this thing. We want nothing to do with this." According to White, EA's reversal and attempt at an MMA game is a huge slap in his face and to the fans. "You know what the difference is?" White rhetorically asked. "I'm in the mixed martial arts business. EA isn't. EA doesn't give a [expletive] about mixed martial arts. They made that very clear."
It sounds to us like UFC 101 will get an extra match on the card. EA's John Riccitiello versus UFC's Dana White. We'd pay top dollar for that.