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Bizarre stands to make $40m if Blur is a hit


If you doubt the potential for success with Blur, the first racing game under the protective wing of new mother bird Activision, then you don't know how popular Bizarre's Project Gotham Racing franchise has been. We didn't either, to tell the truth, until Bizarre's Chris Pickford revealed to Develop that the franchise has sold over seven million.

This is the kind of runaway success Activision is looking for in Blur, as Bizarre could make $40 million should the game meet projected sales by 2012/13. While we don't know what the target sales are, Blur will have close to three years to reach the goal set by Activision when it releases later this year, so we'd say something around the four million mark is definitely not out of the question.

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