Scribblenauts, tucked away in the far reaches of WB's space, tucked behind potted plants and up against the back walls of the convention center. Thankfully we did notice it -- everyone at Joystiq now has an extreme case of Scribblenauts fever.
It seems like WB got the hint as well. In the middle of the main Comic-Con floor hall, WB has a towering booth touting every film, tv, and video game it has coming out. Of course, prominently featured is Batman: Arkham Asylum, with trailers playing on a ginormous WB water tower surrounded by video screens. However, also showing on that same screen is a Scribblenauts teaser urging players to "Write anything. Solve everything."