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Intel exec speaks the obvious: first-time buyers aren't going for netbooks

Ross Miller

Intel's chief sales and marketing officer Sean Maloney wants you to know something you probably already figured out on your own. "Netbooks are predominantly... a second or third purchase from someone who's already got a notebook," he suggested today at the company's Technology Fair event, further extrapolating with an anecdote of him watching people in China retail shops skipping the portables and going straight to more capable notebooks. "The first time you buy something, you want the real deal. It's a human behavior thing... it's [the same] all around the world." It's an admission of processing power and capability, but of course Intel still wants you interested in ultra-thin computers with more capability -- and either way, the chip manufacturer gets a share of the profits, so it's essentially a win-win.

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