Latest in 3d

Image credit:

Best Buy goes 3D, even augmented reality isn't safe from advertising

Vlad Savov

In its never-ending quest to sell you more things, Best Buy has added augmented reality to its Sunday ads. The printed missives can now be used, in conjunction with a webcam and a purpose-built website, to create 3D representations of the latest product being pimped. Yes, it's probably easier to walk to a store and handle the goods in person, but that's hardly the point of AR now, is it? We're not sure where to rank this effort in the pantheon of quirky promotional ideas, but we'll give credit to the big box retailer for stepping outside itself and trying something new to separate you from your hard-earned cash.

[Via Coolest Gadgets]

From around the web

ear iconeye icontext filevr