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EA Sports Active player base split evenly between men and women

Justin McElroy

As you likely noticed if you've turned on a TV in the past few months, EA Sports Active is being marketed pretty heavily towards the female demographic. So you can imagine the company's surprise when, as they told us earlier today, customer satisfaction surveys from its research group indicated that the Active audience was split evenly between men and women.

"Although we focused our marketing campaign on women, EA Sports Active was designed to accommodate everyone and our consumer base reflects that," Monique Gomel, marketing director for the game, told us.

Unfortunately, there's no way to tell if this is a case of EA not reaching the women it's after or dudes just wanting to get tiny before they get huge and start wailing on their pecs. Let's hope it's the latter.

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