As many of you predicted, Sony has announced a brand new firmware update for PS3. The big three point zero. Firmware 3.00 will offer support for animated XMB themes and a "What's New" section. At GamesCom, SCEE presented a theme with an animated Sackboy running on a globe. The redesigned XMB makes it easier to see what's updated in the PlayStation Store (both Video and Game content), so some comparisons to Xbox 360's NXE can be made.
The firmware will also have some Euro-specific applications, with shortcuts appearing on the XMB for various video services from BBC, RTVe, Antena 3, LaSexta and other European channels. Check out all the official details after the break. Update: The firmware update will be available on September 1st.