OLED labor last week with a new set of photos of its gorgeous 15-inch screen, and now comes word from Reuters that it's gearing up to become consumer reality. The company will be showing off the model at next week's IFA trade show, and then expects to start selling it in Korea this November, followed by overseas sometime next year. Excited? You bet. Affordable? Price unknown, with Sony's two-year old 11-inch XEL-1 still retailing for $2,500 in the US -- and worse elsewhere -- you can expect to be sacrificing a pretty penny for small-screen bliss. LG also plans to show off a 40-inch OLED in the "not too distant future," but don't expect to be seeing that hit retail shelves for a good long time to come.