We can't fault iRiver for striving to beat Kindle at its game, but to be Kindle is a different story altogether. A Korea-based MobileRead forum member posted a trio of pics that apparently show off the company's up e-book reader, aptly titled the Story. Here's the scoop as "dasony" tells it: the talented Mr. Ripley here sports a 6-inch screen, physical QWERTY keys, up to 32GB expandable memory, 9,000 page turns (per charge, we presume), a comic viewer, and support for PDF, EPUB, and a number of word / document files. Its local affiliation includes book store chain Kyobo and pre-orders will launch September 16th for around 350,000 to 400,000 KRW, or $282 to $322 in US currencies. Apparently iRiver's looking to expand it to other countries and is in talk with US and Russian retailers, although with that price, it's gonna have to pull out some surprise features and dark magick to compete with what Sony and Amazon are dealing. More pics of the book and its not-quite-svelte case in the gallery below.