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Truth in advertising prevails in UK, Samsung to re-word 'LED TV' ads

Steven Kim

Turns out it's not only us HD geeks that were irked by Samsung's ad-speak pitching LED-backlit LCDs as 'LED TVs' -- and in the UK, at least, there's been some corrective action. The Advertising Standards Authority (ASA) has found that the terminology doesn't comply with marketing regulations and is misleading because unless you've got a set like Jerry Jones', the display isn't made of LEDs. Spot on, ASA! To be sure, Sammy's new sets do have plenty of redeeming qualities, but whatever marketing genius came up with the 'LED TV' phrase is going to have to go back to the drawing board. Now, if only we could get some of this reasoning applied to US marketing and/or rein in wacky contrast ratio figures, we'd really be onto something.

[Via HDTV Almanac]

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