firmware 3.00 is the ability to load dynamic themes onto the PS3. Unlike traditional wallpapers, these custom XMB downloads feature animated backgrounds that respond dynamically to the time of day, analog stick movement and SIXAXIS tilt. While these backgrounds are cool, they're also quite expensive. So far, each theme has cost $2.99.
Yet, in spite of the high price, Q-Games' Dylan Cuthbert explains that developers are unlikely to recoup the cost of making a dynamic theme. "Remember that we'll be lucky to sell even a few thousand themes and so the cost of developing the theme (3-4 weeks of coder/artist time, checking, testing etc) will still far exceed any money we make from it," he explained.
We have a solution for Cuthbert, though. Drop the price, and we're certain far more people would be willing to download a dynamic theme as an impulse buy.