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Microsoft and Tesco strike up 'virtual DVD' partnership

Vlad Savov
09.09.09
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Starting this autumn -- which is sort of like now -- Tesco stores in the UK will be offering "virtual DVDs" to customers who purchase certain home video titles. Promising no less than a "DVD-equivalent" experience, the new service will be replete with all the menus, copyright warnings and extra bits you'd find on the disc itself, plus additional exclusive content and movie viewing parties with online chat. We're not entirely sure films need all the added interactivity Microsoft has cooked up, but ambitions are to expand the bonus content and to offer the service in other markets "eventually." And hey, seeing as it's based on Silverlight, all that good stuff will be available on Mac too.

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