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What's in a Name: Infinity Ward

Justin McElroy

Have you heard about this game Modern Warfare 2? It's supposed to be pretty good. And we heard that it's expected to sell at least hundreds of copies this holiday season. How did these young upstarts at Infinity Ward get the name?We've got the story.

Where did Infinity Ward come from?

This is a great story. Nowhere. It means f***ing nothing. [Laughs.]

Wow, that is truly a great story. So how did you come up with it?

We were pitching a bunch of names. Everybody just kind of threw out random ones like, "How 'bout this? How 'bout that?" And it was like, "Ooh, that is terrible. That is terrible. Wait, hmm, I like that one." Infinity Ward floated to the top and stuck.

What didn't make the cut? Do you remember anything that was below the bar?

Oh, geez. I'm going to say "no" to that one.

Because the suggestions were terrible?

Right. Exactly.
-Vince Zampella, studio head of Infinity Ward

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